Visual marketing is one of the most powerful ways to get your brand in front of more people. It can help you gain more followers on social media, showcase what you offer, and enhance your messaging — but it can do much more.
Why visual marketing? According to Forbes, people process images 60,000 times faster than text. That’s a powerful advantage if you’re trying to draw attention to your products. Let’s explore the different ways your business can use visual marketing to boost engagement and sales.
For show-and-tell
Use social media to show what you do. Visual marketing helps your customers understand what you do and how it benefits them. You could shoot a video or photo shoot of your team working on a project or create a gallery of images that visually show the steps involved in putting together an item from start to finish.
If you sell products, use visual marketing to demonstrate how easy they are to use and what sort of results people get from using them. To use visual marketing for product demonstrations, create images and videos that communicate your product’s features and benefits. Using high-quality visuals that are visually appealing and professionally produced is the key to effectively demonstrating a product and engaging customers.
Additionally, when creating visuals for product demonstrations, highlight the features and benefits of the product, as well as the competitive advantages it offers customers. Be sure to optimize your visuals for all devices, including mobile phones and tablets, to ensure customers have the best possible experience.
To share something useful
As a business owner, you’re probably familiar with the idea of creating content for your website. You know you need to post blog posts or videos, maybe some infographics and other types of visuals. But another type of visual marketing can help increase conversions and sales: sharing useful content on social media platforms like Facebook and Instagram (and even Twitter).
What is “useful”? Usefulness comes in many forms — from tips to hacks to how-to guides to infographics. You can present it in many ways, including images or videos. If you want more people to share your posts and engage with them, they must feel they have value. Therefore, ensure your visual marketing provides enough value to be shareable.
To humanize your brand
People want to do business with people, not a company. The more you can humanize your brand, the more relatable it will be. One way to do this is to use real people in your marketing. You can do this by posting photos of employees, customers, and products on social media.
Adding a personal touch will help build trust with the consumer and make them feel like they know you better as a company. For example, if you’re running an email campaign for new customers about how great your product is, show some pictures that show how happy people are when they use it.
To build your social media following
Visual marketing is a powerful strategy for building a social media following. Posting engaging visuals, such as images, graphics, and videos, helps capture attention and encourage followers to share your content. But look beyond photos and videos. Creating infographics or other visuals with interesting facts and data can help attract followers looking for detailed information. Use a consistent look and feel to your visuals to create a certain level of recognition for followers.
Use images, videos, and infographics that are relevant to your brand and accurately reflect the values and message you are trying to communicate. Additionally, it is important to remain active on social media to keep followers engaged and interested. Finally, use hashtags relevant to your visuals and brand to increase visibility and reach. By utilizing visual marketing, businesses can effectively build their social media following.
Provide a better user experience
Visuals are a terrific way to make your site more inviting. They can also help you show off your brand and products, making it easier for people to find what they’re looking for. If you’re selling a physical product, imagery is an easy way to showcase how the item looks in person. If you’re offering services instead of products, visuals will allow potential clients to get an idea of how they’ll look while working out or eating at one of your restaurants, for example.
Even if someone isn’t ready to buy something from you yet, or maybe not at all, they might just be curious about what it’s like to work with you or use your products. Providing high-quality images on social media pages like Instagram allows them to get a taste without leaving their desk chair (or couch). It also gives them something interesting, so they’ll want to keep coming back!
Enhance your messaging
Use visuals to help your audience understand your message. Visuals can be used to reinforce the message you’re trying to send, add value to your audience, and help you deliver the message more effectively.
Use visuals to help your audience understand the points that matter most. If you’re writing a blog post about how many hours should be dedicated to social media marketing per day, consider including graphics that show how this compares with other marketing activities like email or paid advertising. Graphics can also break text into smaller sections — perfect for long-form content on blogs or white papers.
There are different ways to use visual marketing, and they’re all worth trying.
Visual marketing is a cost-effective way to attract attention and communicate with your audience. There are many ways to use it, so don’t be afraid to experiment and try new things. You can use visual marketing to showcase your products and services, but there are plenty of other ways.
Visual marketing is important because it helps you engage with customers in new and exciting ways. You can share information about new products or services, make announcements about upcoming events, or even show off the work you’ve done for others in the past.
So, what are you waiting for? Get out there and start using visual marketing to boost your business. Bottom line: Visuals for your marketing strategy are a must if you want your brand to stand out from the crowd.
References:
“Visual Marketing: The Power Of Images & Videos For Promoting Your Brand.” 07 Dec. 2022, https://www.forbes.com/sites/forbesagencycouncil/2022/12/07/visual-marketing-the-power-of-images–videos-for-promoting-your-brand/.
