Social Media Marketing
People, by nature, are social, so it makes sense that social media platforms like Facebook, Twitter, Instagram, TikTok, and many others have taken the world by storm. Sharing photos, videos, memes, and status updates about life and special events has become something common and exciting for millions of people around the world. Whether it’s a video of your dog sleeping or the latest political meme or anything in between, social media has made it easier than ever to share everything in your life with anyone who likes or follows you. Social media, however, is not just for individuals. Businesses and organizations can also take advantage of the connective power of social media outlets.
You may be wondering how social media is important to your landscaping business. You know that it is critical for your business to find your clients in the place where they are looking for you – online. Through techniques like SEO, PPC, and web design, you can get your website in front of clients when they are using search engines like Google to find your landscaping services. However, social media is another way to bring you closer to potential customers.
Social Media Marketing for Home Service Companies
Social media outlets provide a two-fold opportunity for businesses to connect with former clients as well as any future customers who may find them. The first is paid advertising such as the ads you can purchase on Facebook, and the second is the ability to share a bit more of your professional work and show clients that you are more than just a business. People like to see behind-the-scenes photos and videos to help feel connected to you, and it is a great way to develop a rapport with clients.
The Benefits of a Social Media Presence
Social media outlets are not only fun entertainment for individuals. They can be a source of networking for businesses and organizations looking to expand their reach and find new clients or members for their group. When it comes to businesses, the following are three exceptional benefits of having a social media presence for your home service company:
Reconnect with Former Clients
Being able to stay in touch with former clients through social media helps to ensure that you stay in their minds if they need more landscaping work done at their homes. Former clients are also more likely to recommend your company to friends and families, so it is important that you stay present in their lives.
Find New Potential Customers
Through ads like those on Facebook, you can put your business in front of potential clients who are looking for you. Former clients can also use your social media accounts to connect you with new customers.
Showcase Your Exceptional Work
What better way to showcase your exceptional work on a daily, weekly, or monthly basis than through social media posts, photos, and videos? While you can certainly update your website regularly with these photos and videos, social media outlets allow you to show your work to anyone who is also present on them quickly and efficiently. Through the posts, you can then send those who are interested to your website for further information.
Being on social media is almost as important as having a website for your company because it is the best way to connect with clients instantly and demonstrate your work and expertise.
Facebook Ads
As a form of Pay-Per-Click (PPC) advertising, Facebook ads can promote your Facebook page, posts on your page, actions users took, or your actual website. Facebook ads can send users to your website, gain more traffic, and, hopefully, turn website visitors into actual clients. They are targeted to specific users based on location, demographics, and profile information. Many of the options available are Facebook specific.
In a similar way to other types of PPC ads, once you create your Facebook ad, you will set a budget and bid for each click or thousand impressions your ad gets. The experienced social media managers at Landscapers Web Marketers will make sure that your Facebook profile and ad campaign are generating the right kinds of leads to your website while also helping you cultivate a fanbase of former customers. These previous clients may be willing to leave a review on your business page and encourage others to contact you with landscaping opportunities.
It is important to remember that people are turning to Facebook because they want to share and connect with friends and family on social media outlets like Facebook. They are not constantly looking to be sold to, so in order for the ad to be beneficial for clients and your business, it is essential that your Facebook ads appear in front of those potential clients who are actively in search of your services.
If your ad appears in the sidebar on an individual’s Facebook feed, that means they are likely looking for a landscaper. You can more easily attract those potential clients by asking them to fill out a brief survey form or submitting their email address for more information. Potential clients will be back now that they know you are there, and you can follow up by sending an introductory email. Facebook ads are a great way to attract new clients, if used the right way – just like other types of PPC advertising.
Contact Our Digital Marketing Experts
At Lead Nurture Close Web Marketing, we have over 20 years of experience in the digital marketing field, and we are confident that we can help you increase organic traffic to your website and convert more visitors into clients. You will see a growing ROI with our digital marketing services, including social media management. If you are interested in seeing how social media outlets like Facebook can benefit your home service company, contact us today. We can help you manage your posts, gather followers and likes for your accounts, and create PPC ads that will expertly target the people who are looking for your services on social media. Find out how social media management can be a boost for your home service business.
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