Marketing Automation for Home Service Companies
The 21st century has demonstrated that the modern business age has become a digital one, and potential customers are looking for the services and products they need online. In the past, people used resources like the phone book, newspaper ads, and word of mouth recommendations to find companies who provided the products or services they required. Those resources are now online, and the most common way potential clients are searching for your company is through search engines like Google. What does this mean for your company? It means that you need to be in the places where clients are looking for you. Your business must have an active online presence and great visibility in order to reach those clients and get them to contact you rather than your competition. How can you accomplish that? The best way is to rank higher than your competitors on search engine results pages (SERPs), and the path to getting to the top of the SERPs involves a process known as Search Engine Optimization (SEO).
Marketing Automation and Text Messaging Platform for Home Services
Modern communication technology has transformed the previous tried and true methods of newspapers, billboards, television and radio commercials, and phone calls to emails and text messages. Individuals are far more likely to pay attention to an email or text message than they would to something on TV, the radio, or passing by as they drive work. Whether it is an initial contact email or a promotional message about a new sale or special you are running, automating your marketing techniques is a great way to communicate with your clients without having to take the time to send individualized emails and messages to every person who has visited your website or sent an inquiry.
Text Messages
You know how important it is to stay in contact with your clients and begin to cultivate new relationships with potential customers, and text messaging provides a quick and easy way to do so. Whether you have met these people in person or they have signed up online for your messaging program, sending automated text messages is a great way to send pre-written carefully crafted messages to everyone on your contacts list. You can use automated text messaging to:
- offer potential customers help with their landscaping needs and inquiries
- remind them of your previous interactions (and who you are/what company you work for), if you have already met or spoken to them
- follow up with conversations you had
- provide landscaping tips that may be relevant for their home and yard
- let them know what your landscaping specialties are
- send a holiday greeting
- and many other useful updates
With text messages, you can send quick and effective communications to your clients and make sure they keep you in mind for their landscaping needs or to recommend you to their friends and family.
Email Marketing
Automated email is a great tool to utilize in your strategy because it allows you to send emails out in a structured way. For instance, when new potential customers subscribe to your newsletter, blog, or email campaigns for the first time, you can set up an automated email response which welcomes that person, helps them navigate to the information they are most interested in, and provides them a way to communicate with you directly, if necessary.
Automated email responses allow you to send that welcome email, acknowledge the importance of the new subscriber, and remind them of all the great things your landscaping business can offer. Likewise, you can set up automated reminder emails to clients who have subscribed or have asked for more information. People receive lots of emails every day, so it is important that your emails do not get lost in the cracks. The reminder emails can be sent at a particular interval so as not to annoy your customer with too many emails but also to keep you in the front of their minds.
Automate Your Sales and Follow-Up Funnel Today!
One of our primary goals at Lead Nurture Close Web Marketing is to focus on nailing follow-ups and increasing leads to ensure a positive ROI. With a solid email marketing strategy which includes effective marketing automation, you will see that increase in leads which convert to sales. Crafting the right emails and text messages for your target audience and providing your customers with the appropriate links to connect with you is going to have the most impact for your overall digital marketing campaign.
SEO, PPC, social media presence and advertising, and great website design can positively affect your online presence, so it is also important that you pair your SEO strategy with a solid email marketing and text messaging campaign as well. Contact our digital marketing experts at Lead Nurture Close Web Marketing to help you find and stay connected with your clients while you see a positive return on investment and you will continue to succeed online.
Do you want to learn how to win online to get more customers & grow your home services business via the internet?
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