The 21st century has demonstrated that the modern business age has become a digital one, and potential customers are looking for the services and products they need online. In the past, people used resources like the phone book, newspaper ads, and word of mouth recommendations to find companies who provided the products or services they required. Those resources are now online, and the most common way potential clients are searching for your company is through search engines like Google.
What does this mean for your company? It means that you need to be in the places where clients are looking for you. Your business must have an active online presence and great visibility in order to reach those clients and get them to contact you rather than your competition. How can you accomplish that? The best way is to rank higher than your competitors on search engine results pages (SERPs), and the path to getting to the top of the SERPs involves a process known as Search Engine Optimization (SEO).
In the landscaping industry, there is plenty of competition, so it is essential that your company is able to stand out among the rest so that potential clients find your website and convert to actual customers. Improving your website through on-site and off-site SEO techniques is a proven way to attract customers and work to convert them once they have visited your site. Search Engine Optimization is the best and most long-lasting way to improve the visibility of your landscaping company’s brand and get your website ranking higher than other landscapers on the search engines.
Before you invest in our digital marketing services including SEO, it is important that you understand what SEO is and how it can benefit your landscaping company. Search Engine Optimization is the ongoing process where SEO experts use their experience and knowledge of search engine algorithms to perform vital and essential updates, improvements, and other activities on your website. These activities work to ensure that you are able to rank, ideally, within the top 3 slots on the first page of search results on search engines like Google. The critical point is that you rank above your competitors and are visible to potential clients.
SEO also involves a variety of different behind the scenes processes that will give you the results you need. They work to help drive traffic to your site and then convert visitors into clients. These processes include web design and development, analytics, lead generation, link building, blog writing, and so much more. Once the entire process is complete and the digital strategy has been implemented, the finished product will demonstrate to Google and other search engines that your site is trustworthy. Getting the top spot in the search engine results pages will help to convince potential clients that you are the right company to fulfill their needs.
When you have the kind of competition that exists in the landscaping business, it is essential that you have a clear digital marketing strategy which includes SEO. In order to stand out from the competition, your website needs to be visible to potential clients but also high-ranking in the SERPs so that customers see your website before your competitor’s website. SEO is the key to proving to search engines like Google that your landscaping business is the one to count on for all of your customers’ needs.
At Landscapers Web Marketers, we have the expertise in SEO to help you get your website ranking in the search engines, getting the attention of Google as well as your local customers, and watching your ROI grow. Search Engine Optimization is a process that takes time, energy, and effort to ensure the expected outcomes are achieved. As a successful landscaping business, you likely do not have the time to dedicate to improving your website, monitoring the analytics, and adjusting things as needed. That’s our job!
With well-executed SEO, you will see long-term effects in tangible terms when the number of visitors to your website and your conversion rate both increase. Our team can create a website for you that is designed to convert visitors into customers, and the SEO process is the way to get those visitors to your site in the first place.
If you are a landscaping, hardscaping, or yardscaping business looking to up your digital marketing game and attract more clients, contact Landscapers Web Marketers. We have been a go-to WordPress, Web Design, and Digital Marketing agency for over 10 years, and we have helped over 1,000 customers continue their success online by increasing their ROI through expert SEO techniques. We have the knowledge, skills, and experience to provide you with on-site and off-site Search Engine Optimization to ensure your site will be successful in the search engine rankings and more clients will find you online.
We know that busy landscaping companies likely don’t have the time or resources to dedicate to improving their website or search engine rankings, but that doesn’t mean they shouldn’t have a great website that is fully optimized for conversion. Contact Landscapers Web Marketers today to learn more about all of our digital marketing services and to discuss how we can help your landscaping business rank online and attract the most customers in your area.