Clients who invest in turf and lawn care for their homes or businesses know that it will likely be a recurring necessity in order to keep their landscaping looking pristine and beautiful. That means repeat business for the company they entrust with their lawn care. Services such as fertilization, weed control, aeration, and seeding are going to need to be done more than once in the life of a lawn, so it is critical that homeowners find a turf and lawn care company they trust and whose services they are satisfied with. Obviously, your turf and lawn care company wants to be that trusted business.
When clients are looking for the lawn care company who can provide the services they require, the majority of people will turn to search engines like Google. Since they are using online resources to find a turf and lawn care business, your company needs to be online, visible, and have an active and engaged presence. As a successful lawn care company, though, you likely do not have the time or energy to dedicate to making sure your website is optimized and your marketing campaign is in top condition. That is where the specialists at Lead Nurture Close Web Marketing can help.
Increase your Leads and ROI through our Marketing Strategy
Lead Nurture Close Web Marketing has over 20 years of experience and over 1,000 satisfied customers who have entrusted us with the creation, monitoring, and maintenance of their website and online presence. We focus on increasing leads and return on investment (ROI) by nailing follow-ups and creating websites designed to convert visitors into customers. We are able to complete all of the digital marketing services your business needs in-house, so you can rest assured that your marketing strategy will progress as planned so you can have continued success online.
Our Marketing Services
At Lead Nurture Close Web Marketing, we can handle all of the many factors that must be taken into account in order to succeed for all of the areas of digital marketing. This includes SEO, PPC, Web Design and Development, Social Media Marketing, Reputation Management, and Marketing Automation. Each branch of marketing and advertising has its own particular features that need to be met so that it can be successful. Let us manage and monitor your website and advertising campaigns so that you can focus on delivering the best possible service for your turf and lawn care clients.
SEO
Search Engine Optimization (SEO) is a complex process which combines on-site and off-site techniques designed to demonstrate to search engines like Google that your company is trustworthy and reliable in the turf and lawn care industry. With a well-optimized website, your business can rank at the top of the search engines and be visible to all potential clients who may be looking for you.
PPC
Pay-Per-Click (PPC) advertising is a way to temporarily boost your website’s rankings in the search engines by being featured in the sponsored section. Every time your ad is clicked, you pay a predetermined fee and that client is taken directly to a specific landing page designed for conversions. While your SEO campaign is in progress, PPC can get your name and brand out there quickly.
Web Design & Development
Website design is far more than simply putting photos, videos, and text together on webpages. There is a clear strategy to the way everything is organized, the color scheme, the font choice, and everything in between. Having a customized website that is built for conversions is key when it comes to turning visitors into customers.
Social Media Marketing
With the popularity of social media in our modern age, it is important that businesses take advantage of it. It is a great way to connect with your clients and keep up your relationships with them as well as being another source of PPC advertising targeting those people who are already looking for your services.
Reputation Management
Customer reviews can make or break the reputation of any business, so it is integral that you manage your reviews (and reputation) carefully. Positive reviews are always fantastic to receive, but some businesses forget to respond to them. If a client has taken the time to write a positive review, be sure to thank them and continue your good relationship. A negative review should also be handled in a delicate way. When a customer has expressed disappointment in your services, it is crucial that you respond and offer a way to remedy the situation so that all of your customers know you are willing to correct any issues and deliver the best possible service.
Marketing Automation
On a daily basis, people send emails and texts all the time to as many other people as possible. Emails and text messages are great ways to communicate with your clients and greet new potential clients, but it can be overwhelming to imagine sending out individual emails and texts to every person on your contacts list. Instead, set up an automated messaging system to send out your email blasts, greetings, and other communications so that all interested clients get the information they need and you don’t have to spend hours each day writing emails. That way, you are free to continue designing exceptional turf and lawn care for your current clients and cultivating leads with new ones so you can guarantee your success long into the future.
Contact Our Digital Marketing Experts
At Lead Nurture Close Web Marketing, we have over 20 years of experience in the digital marketing industry, and we know exactly how to get your hardscape design company ranking higher on the search engines and attracting new clients to your website. Contact us today to learn more about all of our marketing and advertising services and how we can help you increase your return on investment (ROI) through active online engagement. We nail follow-ups, create websites that convert, and show you how digital marketing can grow your business and help you continue to succeed online.
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