The second half of the year is full of major seasonal events, from Thanksgiving to Christmas. However, the biggest event in October is Halloween – the day associated with costumes, scary decorations, and everything spooky. Not only is Halloween a great time for themed parties and events, but you can also ramp up your sales with some Halloween marketing methods.
Halloween is an excellent time to host seasonal promotions for your business to attract new customers and encourage existing ones to buy something. From Halloween-themed sales to spooky events and contests, these things can help attract people to your business throughout October. Here are 8 great Halloween marketing tips for your business.
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Have A Halloween Sale
One of the most obvious yet effective ways to boost your sales during Halloween is to have a Halloween sale. While many people will be eagerly anticipating Black Friday sales in November, you can beat your competing businesses by offering a special sale at the end of October.
Spread the word and tell your customers to prepare for exciting sales on Halloween day. You might even want to send out Halloween-themed coupons to your customers. Once Halloween rolls around, reduce prices on popular items and you’ll see new and existing customers flooding in to buy from you.
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Offer Halloween-Themed Products
When October starts, you might want to attract customers to your store by offering Halloween-themed products. This is a great way to take advantage of the season and introduce new, seasonal offerings to your customers.
For example, Starbucks often offers Halloween-themed drinks such as the Witch’s Brew Frappuccino whereas bakeries often introduce pumpkin-flavored and spookily-decorated treats to their menus. Figure out how you can tie Halloween into your products and offer something fun and seasonal to ramp up your sales.
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Host A Halloween Event
Another excellent way to take advantage of Halloween for marketing your business is to host some kind of Halloween event. Halloween events are especially great for parents with young children but even if you’re trying to attract adults, a Halloween event can be a great way to attract new customers.
For example, if you’re running a retail store, you might want to ask your staff to wear Halloween costumes on October 31st. You could even tell your customers to come into your store wearing their Halloween costumes to get a free sample of one of your products or a special discount. You could also set up a stall for your business at Halloween events and festivals to sell your products.
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Create A Halloween Contest
Hosting a fun Halloween-themed competition is a surefire way to get people interested in your business. It’s easy to host a competition on social media using tools like SweepWidget and Shortstack, and these social media contests can also bring you tons of new followers who will later turn into customers.
You might want to ask people to follow your social media page to enter, or you could ask them to caption a spooky photo or answer a Halloween-themed question. Offer an enticing prize such as free samples of your new seasonal products or a voucher they can use from Halloween till Christmas and you’re sure to get plenty of entries.
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Post-Fun Halloween Memes on Social Media
Social media is an excellent place to get people interested in your brand by posting all kinds of fun and entertaining content. As well as posting links to your web content and things like sales promotions and product images, posting memes is a great way to come across as a fun brand and get more followers.
With Halloween coming up, October is an excellent time to start posting Halloween memes on Twitter, Facebook, TikTok, and other platforms. You might want to post funny videos you’ve seen around the web or even create a Halloween meme that ties into your business. You can often attract new customers if your meme gets enough likes and shares.
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Create Halloween Content for Your Blog
Most businesses create blog posts throughout the year to boost their search engine rankings, attract new customers to their website, and encourage more people to buy from them. And one of the best ways to take advantage of seasonal events is to create blog posts related to them.
With Halloween on the horizon, it’s time to start creating Halloween-themed blog posts for your business. For instance, fitness stores could post “5 Ways to Burn Off the Halloween Candy”, candy stores could post “10 Best Halloween Candies to Buy”, and cinemas could post “5 Best Halloween Movies to Watch This Year”.
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Add Spooky Decorations to Your Store
One of the most exciting ways to get your business ready for Halloween is with spooky Halloween decorations. You might want to give your store a darker aesthetic and add some pumpkins, skeletons, and flying bats. You could even add some cauldrons of Halloween candy at your point of sale.
Sprucing your store up with Halloween decorations will make people more intrigued as they’re passing by and could even entice them to come inside and buy something. Don’t worry if you don’t have a physical store, either. You can also alter your website’s design with some spooky Halloween additions.
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Focus Your Email Marketing on Halloween
Even your email marketing can be adapted to suit the Halloween spirit. As well as using your emails to promote your Halloween sales, contests, and events, you can also make subtle changes to your emails to make them more suitable for Halloween.
You might want to use spooky subject lines that entice your subscribers to open your emails. You can also include links to any Halloween-related products as well as your blog posts relating to Halloween. This can drive more traffic to your website and boost your sales.
Conclusion
Halloween is an excellent time to spruce up your company’s marketing with a seasonal twist. From creating Halloween competitions to posting Halloween-related blog posts and even adding themed products to your product range, all of these things can make people take an extra interest in your business during October, so use them wisely.
