Outdoor Lighting

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Marketing for Outdoor and Landscape Lighting Companies

When homeowners have invested in the beauty of their landscaping or hardscaping, another critical aspect of their outdoor environment is the lighting. Landscape lighting, architectural lighting, maintenance and repairs, LED conversions, and commercial lighting all generally tend to fall within the purview of outdoor and landscape lighting companies like yours, and when potential clients are looking to invest in their outdoor lighting, it is important that they are able to find you and your website.
The best and easiest way to ensure that your website is visible to the clients who need your expertise is through a clear and comprehensive digital marketing and advertising strategy. At Landscapers Web Marketing, we have the experience and skills to boost your visibility online, increase valuable leads, and create a website designed for conversion. If you are an outdoor lighting company that wants to outrank your competition on the search engine results pages (SERPs) so that more potential clients find you and contact you for your services, our in-house digital marketing team is here for you.

Digital Marketing and Landscape lighting companies

When it comes to making an impact in the digital world, it can be tough when you aren’t sure where to start or what is truly important. That’s why it is critical that your outdoor lighting company entrusts your online presence (website, social media, email campaigns, etc.) to an experienced marketing and advertising firm such as Landscapers Web Marketing. We are able to provide you with an all-inclusive package for your digital marketing needs. Let us handle your SEO, PPC, Web Design and Development, Social Media Marketing, Reputation Management, and Marketing Automation while you continue to provide your clients with exceptional outdoor lighting services.

Our Marketing Services

At Landscapers Web Marketing, we can handle all of the many factors that must be taken into account in order to succeed. Each branch of marketing and advertising has its own particular features that need to be met so that it can be successful. We are happy to manage and monitor your website and advertising campaigns so that you can focus on delivering the best possible service for your outdoor lighting clients.

Website Design and Development

Website design is far more than simply putting photos, videos, and text together on webpages. There is a clear strategy in the way everything is organized, the color scheme, the font choice, and everything in between. Having a customized website that is built for conversions is key when it comes to turning visitors into customers for your outdoor lighting company.

SEO

Search Engine Optimization (SEO) is a complex process which combines on-site and off-site techniques designed to demonstrate to search engines like Google that your company is trustworthy and reliable in the outdoor lighting industry. With a well-optimized website, your business can rank at the top of the search engines and be visible to all potential clients who may be looking for you.

PPC

Pay-Per-Click (PPC) advertising is a way to temporarily boost your website’s rankings in the search engines by being featured in the sponsored section. Every time your ad is clicked, you pay a predetermined fee and that client is taken directly to a specific landing page designed for conversions. While your SEO campaign is in progress, PPC can get your name and brand out there quickly.

Social Media Marketing

With the popularity of social media in our modern age, it is important that businesses take advantage of it. It is a great way to connect with your clients and keep up your relationships with them as well as being another source of PPC advertising targeting those people who are already looking for your outdoor lighting services.

Reputation Management

Customer reviews can make or break the reputation of any business, so it is integral that you manage your reviews (and reputation) carefully. Positive reviews are always fantastic to receive, but some businesses forget to respond to them. If a client has taken the time to write a positive review, be sure to thank them and continue your good relationship. Negative reviews should also be handled in a delicate way. When a customer has expressed disappointment in your outdoor lighting services, it is crucial that you respond and offer a way to remedy the situation so that all of your customers know you are willing to correct any issues and deliver the best possible service.

Marketing Automation

Are you looking for a way to continue designing exceptional outdoor lighting for your current clients and still cultivate leads with new ones so you can guarantee your success long into the future? Emails and text messages are great ways to communicate with your clients and greet new potential clients, but it can be overwhelming to imagine sending out individual emails and texts to every person on your contacts list. Instead, set up an automated messaging system to send out your email blasts, greetings, and other communications so that all interested clients get the information they need and you don’t have to spend hours each day writing emails.

Contact Our Digital Marketing Specialists

At Landscapers Web Marketers, we have over 10 years of experience in the digital marketing industry and have served over 1,000 satisfied customers, and we know exactly how to get your outdoor lighting company ranking higher on the search engines and attracting new clients to your website. If you are a outdoor lighting company looking to increase your leads and ROI through a successful digital marketing strategy, our specialists are here to make that a reality. Contact us today to learn more about all of our marketing and advertising services and how we can help you increase your return on investment through active online engagement. We nail follow-ups, create websites that convert, and show you how digital marketing can grow your business and help you continue to succeed online. We know how important it is that you are able to convert as many visitors to your website as possible, and we are here to ensure that your conversions are higher than you ever imagined.